About Us

Welcome to the Journey to Genius Bookstore!

Robert Dilts established Journey to Genius Productions to provide tools to help people to learn and apply the Strategies of Genius in order to enrich their own personal and professional lives. Robert studied the creative thinking processes of some of the world's greatest geniuses; including Aristotle, Walt Disney, Wolfgang Amadeus Mozart, Albert Einstein, Sigmund Freud, Leonardo da Vinci and Nikola Tesla. Using the behavioral modeling technology of NLP, Robert identified some of the critical success factors that can help to stimulate and draw out more of the natural genius in each of us. Over the past decades, Robert has been forming these factors into step-by-step procedures and thinking tools that allow you to organize your own thoughts using the basic strategies that are common to all geniuses. These tools are available in a variety of different media, including books, audio recordings and video programs.